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Usability & conversion consultations

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Improve the user experience

with our usability & conversion consultancy service.

Even small, one-off changes on your website can generate lasting success and increase the number of direct bookings. We analyse your website in detail and give you specific recommendations for improving the experience of those who visit it. This service is available both for existing websites and as part of the design of new websites. Our extensive experience in the hotel industry makes us the ideal partner for improving your website's usability and increasing your conversion rate.

Everything for your hotel online marketing.

You want to get started right away?

Arrange an initial consultation now

Better usability and a higher conversion rate

Our goal is to improve visitors' experience on your website (usability) in order to increase your conversion rate. We show you how your customers see your website.

Individual advice

We make sure we know your specific expectations at the start of the consultation process. At the end, we discuss the findings with you and are always available to respond to any queries.

Practical, immediate recommendations for optimising conversion

In addition to the report, we also provide a checklist with what we recommend as the priorities for action. We distinguish between optimisation tips that you can immediately implement yourself and those that may require technical adjustments.

In-depth analysis of your website

We analyse the menu structure, the design and the content of the existing website from a usability and conversion perspective. We also check the booking process and Google Analytics data. All this information is then recorded in a detailed report.

Our Online Birds brand promises are always part of the package

100% hotel industry

Holistic online marketing specifically for the hotel industry

Knowledge & experience market leader

More than 10 years' experience in the marketing of tomorrow

Individual advice

from more than 50 specially trained online marketing experts

We are a trusted partner of Europe's leading hotels.

In the following you will find selected references of our Usability & Conversion Consulting

  • All
  • New openings
  • Serviced Apartments & Co-Living
  • Luxury hotel industry

Everything for your hotel online marketing.

You want to get started right away?

Arrange an initial consultation now

FAQ.

Everything you need to know about our conversion consultancy service

What can I expect from consultations?

We draw up a report giving a thorough analysis of your pages, taking into account the most important aspects of an ideal hotel website. You get a checklist with recommended priorities that you can immediately implement yourself, and recommendations for the technical development of your website. We guide you through the findings and are always available to answer queries.

What is the benefit of consultation?

We analyse your website from the perspective of visitors, showing you what the visitor experience is like on your pages. Do customers find the information they need? Are there reasons why visitors are leaving or might leave your website before booking? Get to know your own website better with our consultancy service so you can optimise your pages for your visitors.

What does Online Birds need from me?

You explain your expectations and what you are looking for from the consultation and for your website. What do you want your website to say? Why do you want a new website? Analytics data also help us if available. Otherwise, we work with your existing website. If you are currently designing a new website, we discuss your objectives with you. Design sketches with a proposed structure help here – but this can be discussed on a case-by-case basis.

What exactly is the outcome of consultation?

After our kick-off call, we analyse your website in detail and draw up a comprehensive report based on the information collected. This includes a checklist with what we recommend as priorities for action you can immediately take yourself, and recommendations for the technical development of your website. We discuss the findings with you and are available for any queries.

Relax. We know what you need (and why)

We are ready to go. Are you?

Arrange an initial consultation now