Hotel Digital Score

Hotel Digital Score analyses your hotel’s online marketing in 5 basic areas. In just a few minutes you will receive specific tips on how to maximise your direct sales.

Get your free Hotel Digital Score now

Improve your hotel’s online marketing

with our Hotel Digital Score.

Neutral, fast, simple & free of charge for every hotelier: Hotel Digital Score was developed by Online Birds and is the first tool to automatically analyse and compare the online marketing performance of hotels. To do this, enter the hotel website to be analysed on After a few minutes you will receive a total score of 0 to 100 points as well as specific improvement tips in the five online marketing areas (website, social media, search engine optimisation, search engine advertising and email marketing). Initial measures to improve the digital marketing presence can be targeted immediately based on this.

Find out more about the idea behind the Hotel Digital Score


Hotel Digital Score can be used by hoteliers free of charge.


Receive specific recommendations and improvement tips.


The result will land in your email inbox in just a few minutes.

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The Hotel Digital Score Industry Report.

The Hotel Digital Score Industry Report is published annually and is the first complete analysis of online marketing throughout the German hotel market. More than 14,000 hotels with more than 1.5 million data are analysed for this.

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All Our Passion and Knowledge for Your Hotel Marketing.

Determine your Hotel Digital Score directly here