Influencer marketing workshop
You want to get started right away?
Deal confidently with digital opinion leaders
with our influencer marketing workshop.
Working with influencers offers a great opportunity to improve the reach of your channels and increase the hotel's community. Influencers are also great partners when it comes to content. Hardly any other measure guarantees such rapid success. We help you to find the right influencers and overcome challenges in communication. We also give you the skills and tools you need to rapidly select enquiries from different influencers and make the right decisions. Proactive communication, legal pitfalls and the evaluation of content created are also covered in this workshop. You also get an individual influencer recommendation from our database.
Everything for your hotel online marketing.
You want to get started right away?
- All
- Individual hotel
Everything for your hotel online marketing.
You want to get started right away?
FAQ.
Everything you need to know about our Influencer Marketing Workshops
Why should I invite influencers to my hotel?
To increase and expand your reach and generate new images/content and new contacts.
What reach does an influencer need for a partnership to work for my hotel?
The size of an influencer's profile is no longer very important. We create a strategy to establish what type of influencer would be most effective for the specific customer.
What do I need to consider when working with an influencer?
We have produced a "how to" guide, which includes a cover letter + briefing template.
How much will an influencer cost me?
This depends entirely on the influencer and the type of partnership. Basically, the more you give the influencer (e.g. candlelit dinner, spa treatment, excursion) the more they will deliver and the less likely you are to incur additional costs.
How do I recognise frivolous influencer enquiries?
A genuine, serious enquiry should always be addressed to you directly, say a few words about the hotel and ideally also include a media kit. Generic enquiries are often sent to hundreds of hotels and do not talk about the product.
How many partnerships can I establish?
There is no one correct answer to this. It depends on the hotel, how many partnerships you can budget for and organise and how the hotel wants to present itself. There is no set upper limit. However, put quality before quantity.
