Create a newsletter quickly and easily
with our e-mail marketing suite.
Is your hotel full of ideas and there is always news you want to share with your guests? Then send out a regular newsletter. To make the process as smooth and simple as possible, we have an easy-to-use e-mail marketing system for you: our e-mail marketing suite.
Everything for your hotel online marketing.
You want to get started right away?
100% flexibility
Customise your newsletter and send it out exactly when you want.
Address management & reporting
You get full access to address management and our reporting section.
Individual designs & templates
We provide mobile-optimised templates in line with your CI standards.
Extensive training & manual
We provide extensive on-site or online training and our manual.
Our Online Birds brand promises are always part of the package
100% hotel industry
Holistic online marketing specifically for the hotel industry
Knowledge & experience market leader
More than 10 years' experience in the marketing of tomorrow
Individual advice
from more than 50 specially trained online marketing experts
- All
- Individual hotel
- Chains & Groups
- Luxury hotel industry
Everything for your hotel online marketing.
You want to get started right away?
FAQ.
Everything you need to know about the e-mail marketing suite.
How can we add to our newsletter mailing list?
There are many different ways to expand your newsletter mailing list. As well as publicising your newsletter in your hotel, you can also send out an ongoing opt-in e-mail. Our experts can advise you here.
Can I simply send a newsletter to the addresses in my PMS?
No, that is not data protection-compliant. Recipients must consent to receiving a newsletter.
How do I obtain newsletter consent?
You can send an opt-in e-mail to addresses from your PMS to obtain consent.
When is the best time to send out a newsletter?
This depends on when the target group in question is online; there are also times – for example Friday evenings – when fewer people are generally online. The best results can be achieved by looking at when previous newsletters were sent and working out the best time on the basis of responses.
How do I know what subject lines work best?
Short subject lines spark recipients' interest in just a few seconds. You may also use emojis or address recipients by name depending on the target group. Experiences of past newsletter e-mails can be analysed.
How can I increase the open/click rate?
You can often increase the open or click rate by using different subject lines or send times. Alternatively, you can customise the content. Look at what content has been clicked on a lot in the past and create interest-specific mailing lists.
