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Metasearch advertising for hotels

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More direct business and lower marketing costs

with our metasearch advertising service.

Ads on metasearch engines such as Tripadvisor and Google are a good way to target new guests, increase direct bookings and strengthen brand awareness for your hotel.
We manage the creation and optimisation of campaigns to effectively market your rooms in metasearch engines.
You maximise your sales and generate direct business – on a low budget.

Everything for your hotel online marketing.

You want to get started right away?

Arrange an initial consultation now

Increase direct bookings

Potential guests are encouraged to book directly through your website.

Save on commission costs

More direct bookings save on high commission costs from OTAs.

Advertise your best price

Metasearch ads clearly show that you are offering the best price.

Monthly reports

See your return on the ads at a glance.

Our Online Birds brand promises are always part of the package

100% hotel industry

Holistic online marketing specifically for the hotel industry

Knowledge & experience market leader

More than 10 years' experience in the marketing of tomorrow

Individual advice

from more than 50 specially trained online marketing experts

We are a trusted partner of Europe's leading hotels.

Below you will find selected references of our metasearch ads.

  • All
  • Individual hotel
  • Chains & Groups

Metasearches in the hotel industry

In the hotel sector, metasearch engines are usually used as a comparison tool. They give potential guests an overview of availability and the room prices offered on various different search engines.

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Everything for your hotel online marketing.

You want to get started right away?

Arrange an initial consultation now


Everything you need to know about metasearch ads.

What are the metasearch engines?

We can run ads for you on the following platforms: Google, Trivago, Tripadvisor, Kayak, Skyscanner, Wego and Bing. Experience indicates that ads on Trivago, Tripadvisor and above all Google generate the best return.

How can I send real-time rates to the metasearch platforms?

Through our technical integration partner, we can access your booking engine, your PMS or other systems used for rate management. This means we can connect to the metasearch platforms and publish rates in real time.

What is key to success with metasearch ads?

One of the most important criteria is the best price guarantee. If you are offering the lowest price, users have an incentive to click on your ad. If not, you often lose high-quality traffic to your competitors.

When are metasearch ads shown?

Typically, the ads are displayed when a user searches for the hotel brand (for example in the Google My Business profile in the Google index). On Google, Trivago and Tripadvisor, you can also run ads for local searches. In other words, metasearch ads can also be used to build brand awareness.

How much should I budget for?

We recommend budgeting for €300-500 per platform per month on average. However, we monitor this area on an ongoing basis and share suggestions for optimisation with you. There are various bid strategies in the metasearch ad segment, which we evaluate individually to ensure we work cost-effectively.

Can metasearch ads be run with Google Ads?

Yes, they can. However, only Google hotel ads can be used. Other integration partners are needed to run ads on other platforms.

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