Google Analytics is one of the most widely used website data analysis tools today. It offers an enormous range of different features and data to evaluate the user behavior of your visitors and to uncover potential for improvement in the next steps. How do your potential guests respond to your offers? How are your customers searching for your hotel? What effects can be considered on the website through other online marketing measures (e.g., newsletter distribution)? Get to know the tool together with us in order to continuously analyze the success of your online marketing activities and continually improve them. Online Birds is Google Analytics certified!
|PROFESSIONAL SUPPORT THROUGH A HOTEL EXPERIENCE CONTACT PERSON|
|KICK-OFF PHONE CALL TO SET THE SITE OBJECTIVES|
|INSPECTION OF CURRENT GOOGLE ANALYTICS & DAY MANAGER INTEGRATION AND VOTE WITH THE TECHNICAL CONTACT PERSON Attention: If the integration has to be adapted by the technical contact, additional costs may be incurred by your partner.|
|OPTIMIZING THE TRACKING SETTINGS - ADDITION OF 2 FILTERS, SET-UP OF 3 TARGET PROJECTS, VOTING E-COMMERCE BOOKING TRACKING, SET-UP OF 2 CLICK TRACKINGS VIA TAG MANAGER Attention: When activating the E-Commerce Tracking the coordination with the respective Booking Engine takes place. Settings within the Booking Engine backend can only be adopted by the respective provider.|
|SET-UP OF AUTOMATED REPORTING IN GOOGLE ANALYTICS FOR CONTINUOUS MONITORING|
|FACTSHEET TO INTERPRET THE KEY MAIN FIGURES|
|(BASIC) INTRODUCTION TRAINING TO THE MOST IMPORTANT REPORTS & FIGURES AND THE BASIC ENGINEERING OF GOOGLE ANALYTICS (APPROX. 1 HOUR) Structure (account management) Target group reports Acquisition reports Behavior reports Target actions filters|
|MONTHLY REVIEW OF THE MEASURES AND CLOSE COOPERATION WHEN ANOMALIES ARISE IN THE DATA Due to adjustments to the website or changes made by Google itself, incorrect tracking measurements can occur at any time. It is therefore important that the tracking system is checked continuously.|
|JOINT ANALYSIS TALKS TO ENSURE CONTINUOUS MONITORING OF YOUR DATA EACH QUARTER|
Please make sure that Google Analytics is integrated with Tag Manager. We are happy to assist you here in coordinating with your technical partner.
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