45% of worldwide visitors to hotel websites come from metasearch engines. These include, among others, TripAdvisor, Trivago and Google. These three metasearch engines more or less divided the market in 2019. Google has a market share of almost 70%, while TripAdvisor and Trivago make up the remaining third.
In order to secure your portion of the visitors from the metasearch engines, Google Hotel Ads are particularly suitable. You can reach new guests in a targeted manner, promote direct bookings, and increase your brand awareness.
Through individually coordinated campaigns, your rooms can be effectively marketed on the metasearch engines, while cost control remains entirely in your hands. In this way, you can maximize your sales with a small budget and win back direct business from the OTAs.
We develop tailored, success-optimized campaigns for you, and handle the creation of the required advertising material. By regularly optimizing and monitoring the success of your campaigns - included standard in all packages - we react quickly and on short notice for you. This is how you achieve the best possible result with your budget.
We would be happy to advise you personally, individually and without obligation about sales via the metasearch engines - in particular Google Hotel Ads - and our other online marketing services. You can reach us by phone at 089 5 20 31 05-25, or at any time using the online form.