11. JUNE 2019 | WEBDESIGN
On your website you provide interested parties, existing and potential guests with valuable information first hand. Furthermore, you can strengthen your brand and present all of your services in the best light. Of course, direct bookings are particularly important in times of commission-taking online booking portals and review sites. Those who manage to create added value and incentives keep internet users on their own website longer and can sell rooms and packages without an intermediary. In order to achieve this, appropriate measures must be taken. This article will show you what these measures look like and how you can optimise your internet presence accordingly.
Within the framework of online marketing, your own website is the hub and control centre. This is where all digital marketing measures come together. Newsletters or social media posts are linked to the website, search engine optimisation is geared to web content and numerous technical tools are anchored in the website. Therefore, the aim is to design your control centre so that these functions are fulfilled in the most efficient and user-friendly way possible.
As you can see, your internet presence offers a lot of optimisation potential. Here we will give you a few tips on how to get the most out of your hotel website.
Optimisation of direct booking opportunities: High OTA commissions reduce your profit margin considerably. Wouldn't it be nice to generate more direct bookings? Many users would even prefer to book with the hotel itself, but either can't or only in some complicated way. Integrate a modern booking engine or optimise your existing one. Sometimes only small details make the difference between a non-booking and booking. For example, do you have a best price guarantee or pop-ups on your site?
Hardly a week goes by without a new trend appearing on the digital horizon. One of the major tasks of our innovation managers is to separate the sustainable from the irrelevant. We observe exciting developments such as artificial intelligence or the website integration of chat bots and compare them with current processes and products.
Online Birds considers itself as a pioneer in the field of digital hotel marketing. We implement current optimisations in close cooperation with our clients. This is the only way to stay one step ahead!
Website optimisation requires time and expertise, but it will pay off. Online Birds will be happy to help you with the above mentioned and many previously unmentioned optimisation points. Just contact us and let us make you a consultation offer.