11. JUNE 2019 | SEO
Google processes around 3.5 billion search queries daily(!) and almost 90% of users only look at the first page of the results. If you now take Google's market share of around 95% into account, it becomes clear: either you are ranked at the top with your pages or the user cannot find you online. Even if you are superior to the competition in terms of performance and service. Thus, without proper attention to search engine optimisation (SEO) a lot of potential can fall by the wayside. We show you ways to make the most of your chances on Google.
You have invested a lot of money and many working hours in your website, which meets the most modern requirements in terms of design and usability? Now you have to attract future guests to your site. With search engine optimisation you can basically look towards the following three pillars:
Depending on how your site is set up, different set ups of your optimisation efforts are recommended. Here’s an idea of what these can look like:
The Google algorithm is one of the most dynamic elements in all online marketing. It is constantly evolving and nobody knows (except perhaps the Google engineers themselves) exactly what it looks like. In addition, the hotel industry is a special case, because Google now acts as a hotel intermediary itself.
We don't know the algorithm either, but thanks to many years of experience and dozens of hotel SEO projects every month, we have identified successful optimisation patterns. Of course, these have to be continuously scrutinised and adapted, which we do in close cooperation with our clients. This is the best way to stay one step ahead!
Search engine optimisation requires time and expertise, but it will pay off. Online Birds is happy to help you with all of the above and many previously unmentioned optimisation points. Just contact us and let us make you a consultation offer.