11. JUNE 2019 | E-MAIL MARKETING
The email inbox is everyone's home port on the stormy sea of online marketing. Spam filters protect against unwanted intruders and the recipient has full control over what he wants to open. The mails that actually get read are all the more important for this: either they arouse a need, curiosity or come from a sender who means something to us.
This is exactly why email marketing is and will remain THE online tool in regular customer care. Like no other channel, it can build trust and create connections over the years, it is inexpensive and relatively time-efficient. In addition, every new automation developments save a lot of work. Whether it's current offers, interesting news or individualised messages - emails give you the greatest chance to digitally establish yourself in the hearts and minds of your guests.
New challenges have arisen as a result of GDPR, which came into effect in 2018. Mastering these within the framework of a modern e-marketing strategy opens up valuable potential and supports long-term positioning in the highly competitive hotel market.
Successful online marketing begins in your guests' email inbox. Maintain active contact with guests who have left and provide incentives for repeat visits.
As you can see, email marketing offers numerous possibilities. The question remains as to how you can make the best possible use of this potential. Start here:
We are in dynamic times - this also applies to email marketing. Hardly a week goes by without a new trend appearing on the digital horizon. One of the major tasks of our innovation managers is to separate the sustainable from the irrelevant. Exciting developments such as artificial intelligence or chat bots in guest communication are observed by us and compared with current processes and products.
Online Birds sees itself as a pioneer in the field of digital hotel marketing. We implement current optimisations, if possible, in close cooperation with our customers. This is the only way to stay one step ahead!
Professional email marketing requires time and expertise, but it will pay off. Online Birds can help you with the above mentioned and many previously unmentioned optimisation points. Just contact us and let us make you an offer.